Mission-driven, Starburst’s goal is to advance technology in the Aerospace sector. They support innovation by leveraging the expertise and novel ideation found in large and small businesses, government organizations, and academic institutions. Over the last decade, Starburst has proven that this future-focused, diverse ecosystem of collaborators can bring their partners to the forefront of innovation. Connecting visionary founders in their Aerospace accelerators to their extensive network of global aviation, space, and defense leaders–fostered in their parallel consulting practice–has changed the industry.
The main focus of this project was developing an extensive design construction system. A Series of iterations brought us to the smallest common denominator used for building endless possibilities of formations. The principle of stacking our base component was applied to the master brand logotype and logotypes for Starburst's accelerator programs. A comprehensive design system covered standards for using typography, color palette, and imagery. Apart from the design system, our task was creating collaterals for printed and digital elements.
Strategic Approach to Branding
The Starburst brand identity system comprises five core elements: Logotype, Typography, Color, Imagery, and Collateral. This set of guidelines with its rules and examples was created to form a cohesive visual language and set a base guide for the company’s brand image. Customized typography with optical kerning, rounded edges derived from the visual system, and defined clear space make the logotype as instantly recognizable as possible at all sizes and in all contexts. Wordmark was carefully adjusted to maintain ownable characteristics while allowing for easier legibility at any size on any application. The logo symbol is based on simple shapes constructed from six elements with opposite rounded corners following the Starburst design construction system. The shapes are carefully arranged in a circle forming a dynamic star from its negative space.
The construction of the Starburst brand is based on the smallest common denominator. It was formed by cutting the edges of a rectangular shape and its corners at a 22-degree angle. The edges of the rhomboid shape were rounded, creating our base component.The building blocks can be arranged into shapes following three basic principles: rotation, stretching, and flipping the objects.The principles of stacking our base component can be applied in various forms. They are not restricted by any particular rule and allow for nearly endless possibilities of formations.