Popri is an international youth business model competition that provides a platform for young entrepreneurs to pitch their business ideas and receive feedback and support from a panel of judges and industry experts. The competition is open to individuals and teams aged 18-30 worldwide. It offers a chance for participants to win cash prizes and valuable resources to help grow their businesses. Popri also offers educational workshops and networking opportunities to help young entrepreneurs develop their skills and connect with like-minded individuals. Popri aims to support and encourage the next generation of business leaders and innovators.
Our main task was creating a brand identity that involved many considerations, including defining the target audience, determining the brand values and messaging, and developing a visual identity that includes elements such as a logo, color palette, and typography. We established clear brand guidelines to ensure consistency in how the brand is presented and marketed. To create a strong brand identity, we researched, gathered input from stakeholders, and tested and iterated on ideas until a cohesive and effective brand identity was achieved.