magnum bikes
a fresh e-commerce experience
Project
— Overview
Art Direction
Visual Design
Creative Direction
Motion Design
With a mission of reimagining transportation and paving the way into a green, sustainable future, Magnum eBikes stands out in the market by offering top quality yet affordable electric bikes, with custom-designed and welded frames and carefully-sourced and tested premium quality components from Samsung, Shimano, and other top-tier manufacturers. Magnum bikes can be found in over 250 locations across the U.S. and in several international markets, including Switzerland, Israel, and New Zealand.
The goal was to refresh the past digital experience of the Magnum website. We achieved it by highlighting the essential features and beauty of their new lineup of e-bikes. That enabled users to choose the purpose of the bike themselves and modes and gears that suit their needs.
WE UNDERSTAND
WHO WE DESIGN FOR.
WE UNDERSTAND
WHO WE DESIGN
FOR. ALWAYS.
01 BUILD AWARENESS
Present the company’s vision, mission, core values, and how Magnum eBikes stand out from the competition. Showcase the features and satisfied customer stories in attractive ways. Showcase Magnum eBikes and all their features to customers in an easy-to-follow stream of information. Communicate that the product is designed in-house and communicate core product strengths.
02 INCREASE ONLINE SALES
Provide customers with the knowledge and ability to buy and assemble bikes with as much autonomy as possible. Sell accessories. Quiz/cookies, sizing with references & videos, various eBike categorizations, bike specs & manuals, shipping & assembly options, warranty registration, part compatibility indicator, upsell during checkout (step by step).
03 PROVIDE CUSTOMER SUPPORT
Establish pre-sales support: Immortal content + Information architecture + help desk + live support to address all the questions customers ask.Establish after-sales support: Human customer support is available for all customers + the help desk FAQ section.
Design
—System
BUILD AWARENESS
Affordability; Cost of ownership; etc.Cost vs. Quality; Expense vs quality; Quality for dollars spent; etc.
ENHANCE CUSTOMER LOYALTY
Service availability; parts availability; finding a place to work on it; cost of repairs; etc. Customer service, product support
SET UP ONLINE SALES
Distance; range anxiety; etc.Battery sustainability and longevity; Battery life; Battery replacement costs; etc.
PROVIDE CUSTOMER SUPPORT
Service availability; parts availability; finding a place to work on it; cost of repairs; etc. Customer service, product support
PROVIDE CUSTOMER SUPPORT
Battery sustainability and longevity; Battery life; Battery replacement costs; etc. Dependability, Reliable lifetime of electric and electronic components, especially while exposed to rain, snow, and road salt; Longevity; how long the bike would last; life expectancy etc.Product quality; Component quality; etc.
PROVIDE CUSTOMER SUPPORT
There will be an easy way to compare bikes reachable from the product page. Comparing can also clash ride feeling and unique aspects from each bike in simple propositions, besides plainly comparing technical specs. (Example: Left: Stability highlighted, Right: Speed highlighted.)
