UX / UI
Domino is a decentralized trading platform that runs on a polygon, Ethereum, and Arbitrum. Swap, pool, and farm, lend and borrow, stake, are just a few of the nifty features DOMINO offers. It has a high-yielding ecosystem and besides the basic features, Domino rewards users for various platform activities with Domo tokens that can be exchanged via Domino.
Our objective was to enhance the visual appeal of DEX's crypto user interface. We also offered updated branding, which gave both seasoned users and first-time visitors a whole new level of excitement.
Our brand designers aimed at creating a distinctive name, symbol, and design that identifies a Domino product which distinguishes it from other platforms. In this process, we’ve developed a unique name, logo, and website design that helped the Domino DEX platform stand out in a crowded market and build a strong reputation among users. It also helped the platform attract new users and retain existing ones.
For the visual identity, we used retro pastel design aesthetics that combine bold, illustrative elements with soft pastel colors - a style that evokes playfulness, trust, and nostalgia. For the typography, we used a classic Poppins font that went well with the colors such as pale pink, mint green, orange, soft yellow, and purple gradient.
The overall goal was to improve the overall user experience and attract more users to the platform. We updated the user interface and user experience of an existing decentralized cryptocurrency exchange platform which included changes to the layout, design, and functionality of the platform to make it more user-friendly and efficient. Additionally, the redesign had to align with the updated branding of the company.